Skip to main content
BALTIMORE
516 Reisterstown Road
Pikesville, MD 21208
HUNT VALLEY
107 Lakefront Drive
Hunt Valley, MD 21030
TOWSON
1220-A East Joppa Road, Suite 112
Towson, MD 21286
WESTMINSTER

3 Skills a Social Media Strategist Should Have

Every company needs a dedicated social media strategist to promote their products and interact with their customers online. It is essential, in today’s growing tech culture and online community, to have an active participant on behalf of the company. A social media strategist must wear a lot of hats, but here are just a few:

Quick adapter— One of the most essential skills as a social media strategist is to be a quick adapter to technology and new social media platforms. You need to be able to dedicate extra time to research them, determine if they’re useful for your company or brand and understand all the features and benefits.

Good with numbers— Many people go into advertising because they don’t like math, but half the job of a social media strategist is to measure interactions, analyze trends and quantify growth on social media. A social media strategist needs to understand basic math and how to use social media measurement software.

Multi-tasker— While you’re brainstorming and scheduling new content, a social media strategist needs to be aware of the current trends and anyone who is interacting with the brand. Always keep notifications on so you don’t miss a beat.